Chris micek

In a team of 3 people, I designed and developed a promotional campaign for Roberto, a 5 year old boy living in Lafayette, Indiana. Roberto has a rare genetic disorder called CIPA. Patients with CIPA cannot feel pain or regulate their body temperature.

To raise awareness for Roberto, the team and I created a website and press kit. However, the work went far beyond that. We created an entire online campaign, focusing on Crowd Sourcing and Viral techniques, as well as an email campaign. We also distributed information to partner with local businesses and the “Make a Wish” foundation.

Business cards, postcards, and brochures were included in the press kit.

In addition to the website and the press kit, we also set up a blog for Roberto & his family. This allowed them to post upcoming events and news about Roberto.

Spring 2007.